Article promotion using professional standards of article writing is still an important method of attaining higher Google rankings. Much has been discussed the death of article marketing, and it is true that certain types of article are no longer appropriate when optimizing a website. But dead? Absolutely not! Let’s take a nearer look at that.
Some claim that SEO is no longer worthwhile because Google no longer uses keywords, but is focusing read more about new algorithms and updates such as Panda and Penguin 1 and 2 in its ranking calculations. Nevertheless , to get ranked you must be found, and in any case there is plenty evidence that Google takes key phrases very seriously. There is also plenty proof for the rewards that well-written articles can gain.
Why Article Marketing Obtained a Bad Name
Google’s main gripe in the past has been poorly written articles, obviously written only for the link and offering very little information to the audience. Article writing is a skill, yet everybody seemed to think they knew tips on how to write them. Article marketing became the free-for-all, involving:
Articles of 300 words or less
Software-written articles, scraped using passages from released web content on the same topic
Articles replicated many times, with only the targeted key word changing
Articles generated by re-writing software, where synonyms are used for selected words – the remainder of the textual content remaining the same
Excessive use of keywords
The Panda algorithm update tackled many of these issues, although it led to the scramble for people to try to avoid Panda’s claws. The same is true for the Penguin updates, designed to tackle link junk e-mail and general breaches of Google’s Webmaster Guidelines. However , most of them missed the point.
Article Writing Tips
There is just one way to minimize the likelihood of you dropping ranking, or even being deindexed, by Google: be natural. Article writing and taking advantage of article marketing to promote your website or blog are neither dead nor inadvisable. What Google is looking for in a good article is:
Authority: If you know your own subject then you should be able to write authoritatively, and provide the reader with useful information. That’s what Google is for – providing information to its users. Give them a bad experience with inaccurate advice or even copy content from other sites, then you definitely deserve to fail. Let your expertise show and Google can reward you.
Length: Don’t anticipate to give a lot of information in 300 words! I would suggest 500 at a minimum and several of the higher ranked articles are of 700 and over. Certain, you find a lot below that, but are these articles ranked simply by Google – if they are listed at all?
Originality: Write original content. If you discover that difficult, then use a professional article ghostwriter. Article writing for web site content and article marketing is a skill, and there are many good professionals who are able to do it better than you can. They know Google’s requirements and how to conform to them. If you copy what is already published, then Google will spot this and you may as well have never published it.
Content Spinners: Google is getting wise to content spinners. These software packages permit you to enter synonyms for selected words in your article and then generate amounts of articles saying exactly the same thing, only with some of the words changed. When Google spots these, Penguin will delist them and even deindex your whole site.
Scraping Software: You will see lots of scraping software online, offering to create your articles and web content to suit your needs. All they do is copy parts of published material and put them collectively as an ‘original’ article. Google’s algorithms can now see through that, and large numbers of web pages containing scraped content have been delisted, and even entire domains deindexed for using it. You risk shedding your entire site on Google if you use content material spinners or scrapers. Only authentic articles will make it Google at this point.
The upshot is that you must compose original material. Article marketing is well and well, as Ezine Articles can confirm. Article directories exist to offer useful home elevators all subjects and topics. People with survived Panda are thriving because they provide a good service that is nevertheless in great demand.
Article Marketing and Writing: Google Authorship
If you use article marketing to promote your blog or website, after that make sure you meet the Google Webmaster Recommendations in your article writing. Article marketing can offer you excellent backlinks and many people will certainly click on your ‘Resource’ links to analyze your website. In fact , if your content is informative enough, many will duplicate it complete with your own links, for information on their own website or blog.
Article directories name you as writer of any of your articles they submit, and this improves your Google authorship. This could have an effect on your ranking. Also, make regular posts of content about your niche on the ‘Posts’ section of your Google+ Profile. This can improve your authority in your niche. This really is another area where good content creation will benefit you.
Finally, ensure that you do use too much anchor text involving monetary or money terminology, but occurs business name, website name or brand name instead.
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That meets Penguin’s requirements. Article marketing and article writing are not deceased – they are still very useful and profitable techniques for marketing your website. Distribution to respected directories is still a profitable source of links and website visitors. Just keep it honest and authentic.