In case you are like me, you can’t get enough of the free tools that are out there to assist monitor your SEO efforts. Lots of people know that there a lot of tools obtainable, but perhaps you don’t know which ones are usually worth the effort. Here is my list of tools that I use on a daily basis and that I feel are important to monitor a successful SEARCH ENGINE OPTIMIZATION campaign. I have created lists like this in the past, but this is the condensed edition of the must have tools.
Everyone with a website should have some sort of analytics to view. I have used Omniture & Mint, but as far as free runs, Google is the best. With Google anlaytics you can see where your traffic is usually coming from, and how they interact with your blog. It is always a good idea to send yourself every week reports in case you forget to login.
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I use GA everyday and rely on it for a lot of my ROI reporting.
This is a handy plugin for Firefox developed by the folks over at SEO Book. It makes it really easy to look up most relevant SEO information on any area. I tend to disable it for many of the day, but I enable it when I want to use it for key phrase expansion, PR look ups, WhoIs info & more.
RankChecker simply by SEO Book
Staying on top of your current rankings is key with SEO. You ought to be able to tell people which key phrases you are focusing on at any given time. This tool can be free and provides you with Search engines (both US and UK), Yahoo, and Bing rankings. You also have the choice of saving keyword groups so that it is easier to see your progress. Once the search rankings are looked up, you can save as being a CSV and compare to earlier data. Other programs like this cost $100’s, and although they do provide you with more detail, this is the best free of charge rank checker that I have found. You will need to have FireFox for this one as well.
HubSpot’s Website Grader
This is a good way to see a snapshot of where your web site is. While it doesn’t look at ranks, it does grade how well you are applying SEO tactics such as meta data, blog pulse, and backlinks. You can also grade your competitors and see exactly how your grade compares to theirs.
SEO Book Keyword Suggestion Tool
When you have installed SEO4FireFox, then you will have a connect to this tool on any search results page. You can also access the tool on SEOBook’s website. This will show you daily estimated searches for any keyword, along with suggest expansion keywords that maybe you haven’t targeted before.
Though this list will help you monitor you SEO tactics, it is only half of the particular SEO equation. The other half is definitely optimizing your website, and acquiring a better domain reputation.