Before jumping on the bandwagon that states “postcard printing is the all time finest marketing tool”, it is important that you know what postcard printing is all about. There are actually 4 basic aspects of postcard printing that you need to know and these are the postcard size, paper stock, design file formats and coatings. Each of these aspects of postcard printing has their important role to work in order to ensure that you get the best quality postcards actually.
The postcard size doesn’t necessarily imply that there would be only one standard size to fit all sizes of postcards. It’s because various sizes requires for different postcard printing equipments in fact a slight modification in the size of the postcard may have an adverse effect on its price. And so, in order not to be shocked by printing prices afterwards it is wise to get first printing quotes. This way you will be guided on just how much your own postcards will costs. Likewise, in no way hesitate to ask your postcard printing company on the postcard size that work best on their equipment.
There are two aspects of paper stock that you need to be aware of. Paper stocks can either become glossy or matte. If you wish to have your postcards printed completely color you will then be made to choose between a CS2 stock and a C1S share. CS2 stock has a gloss finish on both sides while the C1S share has a gloss finish on just one side and its other side creating a matte finished. Between these two shares the C1S was the most commonly used since the ink used in postcard printing doesn’t dry up on the high shine part of the paper stock so they led to printing on the matte side of the stock.
But that was a long time ago, currently there are already inks that simply dries on glossy stocks. The particular glossy stocks are far cheaper compared to semi-gloss stocks and exude much character on them that’s why it is a far better choice for postcards.
In terms of the style file formats, it is important that you request your postcard printing company the type they are accepting. Although, there are printing companies that accepts various file formats however there are still some which makes use of only limited types of software program and file format in their design development. And what these companies often do is they would try to convert your postcard design file into the format which is accepted by their postcard printing devices. However , there may be some problems that might be encountered during the file conversion. Among the common problems faced involves typeface defaults and text loss to ensure that no such error occur it is important that your postcard project undergo proofing before finally submitting your postcard design for printing. Or even better, you may try to save your design document in a PDF format. This way there will be very minimal conversion and manipulation that have to be done in your design file.
The finishing is as essential as the first couple of steps in postcard publishing. There are two types of postcard finish or coating and these are ULTRAVIOLET coating and Aqueous coating.
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The UV coating provides the postcard with that shiny look and feel. Especially applicable to get color images which you may want emphasized. Its drawbacks are in terms of its susceptibility to finger print scars and smears.